Glossary

In the dynamic landscape of customer acquisition, the concept of a Marketing Qualified Lead … Read more

Basic Definition In the context of Software as a Service (SaaS) and finance, “bookings” … Read more

In the dynamic realm of business, Net Churn emerges as a pivotal Key Performance … Read more

Basic Definition In the Software as a Service (SaaS) industry, dunning refers to the … Read more

Basic Definition Deferred revenue, also known as unearned revenue, is a financial concept crucial … Read more

Overview of NPS Net Promoter Score (NPS) is a widely used metric in customer … Read more

Gross profit is a critical financial metric indicating the profit a company makes after … Read more

In the realm of business and lead qualification, Product Qualified Leads (PQLs) emerge as … Read more

Definition of ARR Annual Recurring Revenue (ARR) is a crucial financial metric in the … Read more

In the ever-evolving landscape of subscription-based businesses, Committed Monthly Recurring Revenue (CMRR) emerges as … Read more